Among the more recent examples of Lunar Coinbase User List New Year campaigns, quick-service food chain Panda Express last year celebrated the occasion with mobile augmented reality (AR) experiences on Facebook and Instagram. Three years ago, Coca-Cola teamed up with Alipay, Alibaba Group’s mobile payments app, to design QR codes Coinbase User List that scan and unlock AR folk art dolls tied to the soft drink brand’s broader Lunar New Year campaign. Livestreamed concerts like the one McDonald’s plans with Chinese hip-hop artist Masiwei also have become a more popular part of campaigns during the pandemic,
Although it’s interesting to see Coinbase User List McDonald’s host the concern in its own app instead of on a third-party platform like Instagram that would reach a broader audience. The decision to host the concert in the app could encourage more consumers to download the McDonald’s app, giving the marketer a way to build an ongoing Coinbase User List relationship with these potential customers. Telecom carrier Verizon also plans to host a livestreamed concert after the Super Bowl with performances by stars including Miley Cyrus and Alicia Keys. The concert will be available across Verizon-owned platforms like Yahoo, cable outlets and on Twitter and TikTok. Tequila maker Patrón,
Mexican beer brand Tecate, event company Superfly, carmaker Fiat Chrysler and soft drink brand Pepsi also hosted livestreamed concerts last year. With many consumers avoiding restaurants, McDonald’s shifted its operations to emphasize Coinbase User List digital, delivery and drive-thru — helping to boost same-store sales in the U.S. 5.5% in the fourth quarter of 2020. As part of its quarterly earnings announcement, McDonald’s last month said it would open 500 new restaurants in the U.S. and spend $500 million modernizing 1,200 locations. McDonald’s Lunar New Year campaign follows recent promotions that generate buzz on social media.