Who do you want to go after? What do they like, want, Industry Email List and need in both their professional and business lives? Are they buyers or do you want to employ an influencer marketing strategy to focus more on those who influence buyers’ purchasing decisions? If you/your company hasn’t developed personas yet, Industry Email List now is the perfect time to start. You may have heard these referred to as “buyer” personas, “customer” personas, and/or “audience” personas. No matter what they’re called, these personas define your existing customers as well as the customers you’d like to attract — and they don’t have to be complicated.
Most importantly, they Industry Email List must be based on solid research on your target audience. About Online Communities What is an online community? These niche communities are groups of people with a common interest for which you’re providing an online forum for discussion, networking, sharing of ideas, and good old-fashioned camaraderie. Maybe you’ve developed a niche community you create content for. Perhaps you’re the host. Or maybe you participate in several. Industry Email List The key is to be helpful and build relationships and trust within these forums. That way, when you do have great content to share, your fellow community members will be excited about sharing it — voila, content amplification! Be cautious about appearing self-serving, though.
Great online communities are Industry Email List made up of people who genuinely care about each other. For tips on how to develop an online community or how to be a valued participant, check this article. Make People Want to Share Your Blog Post All successful content amplification begins with great content. Once you have that content, there are a few things you can do to get people to want to share it with their social networks and others. Think about the purpose of your content. Is it to give Industry Email List a solution? Is it to provide utility (i.e., provide tools, research, steps)?