Although they are all expressions of corporate identity, the corporate account is also an ordinary content contributor on the platform, competing with other ordinary Whatsapp Database content creators on the same stage. Unlike ordinary content creators, behind the enterprise account are brand appeals and business growth appeals. We see that almost Whatsapp Database every platform has a dedicated enterprise account, and according to the different characteristics of each platform, its enterprise account also has different functions. Some platforms have strong media attributes, so they can be well promoted, but the conversion is not satisfactory.
Some platforms have strong connection attributes and are difficult to acquire customers, but they are suitable for repurchase and allow users to Whatsapp Database settle down; some platforms have the advantage of planting grass, but due to the short user time, it is regrettable that it cannot be the best position for conversion. . The Douyin Enterprise account is rare to stand at the intersection of brand appeal and business appeal. In terms of brands, companies need to Whatsapp Database spread their influence as much and deeply as possible. At present, Douyin has 600 million daily active users (including Douyin Volcano version), and users who spend more than 30 minutes account for 35% of the time.
This is for companies. It is undoubtedly a gold mine of user attention. At the same time, the unique advantage of Douyin Enterprise is that it is consistent with the overall thinking of Douyin. On the one hand, the user's reach does not depend on Whatsapp Database the behavior of attention, which makes the volume of the content infinitely amplified; on the other hand, the content of the Douyin Enterprise account and the daily content are in fair Whatsapp Database competition, unlike many platforms. restricted flow space. For example, in February this year, the chairman of Laoxiangji posted a short video on the Douyin platform of tearing up a joint letter of employees,